From Yogurt to Probiotics
Natren’s story is rooted in more than 700 years of probiotic tradition, brought to the United States by Natasha Trenev and her family after fleeing political persecution in Yugoslavia. Founded in California, Natren emerged as a pioneer in probiotic innovation, introducing live-culture yogurt to health food stores, inventing cold-pack shipping for perishable supplements, and establishing the first industry standards for probiotic labeling. Under Trenev’s leadership, probiotics evolved from niche health products into scientifically recognized essentials, earning global recognition from organizations such as the World Health Organization. Today, Natren continues to lead the industry with precision, integrity, and unmatched probiotic quality.